We know how to chase insights & ideas for innovation: We implement effective tools like coolhunting, e-listening, and social media analytics to observe and re-think consumer culture & lifestyle trends. We aspire to both a local and global impact – by generating insights and recommendations for mass consumer product wishing to build their brands, to launch advertising campaigns or to think public services. We also design lectures and workshops aimed at inspiring innovation that taps into new trends and in business creativity & coolhunting – all tailored for your business, company or institution.
360TrendLab has an interdisciplinary team of specialists offering panoramic business problem analysis, as well as opportunity identification.
We have a team of videographers and coolhunters with knowledge and skills in immersion fields & correspondents in major cities of Colombia and Latin America. For analysis phases, we have a network of professionals specialized in various disciplines, including journalists, sociologists, anthropologists, publicists, social media experts, etc.