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Trends & innovation

Coolhunting, Trends Analysis & Coaching for Innovation

We believe that consumer and market trends research is essential for business innovation. We observe and re-think consumer culture & lifestyle trends for better business.

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SEO NAME
Trends reports

Consumer & lifestyle

We hunt consumer & lifestyle trends for specific business sector, getting concepts, insights & advices about how innovate strategically. We create the input of inspiration & knowledge that our client needs, analyzing local & global trends for better results.

SEO NAME
Coolhunting

Insights hunting for innovation

We conduct consumer & market research directed to innovation processes, closely following the needs of our clients. We establish a business framework for setting goals for fasts, strongs & usefuls results and yet innovative and differentiated insights. We have a network of correspondents in major Colombian cities and throughout Latin America. We report on video, photographic output and written texts.

SEO NAME
Focus Group and Virtual Drive Tests

Technology tools and professionals in diverse disciplines

We are able to design focus groups and campaign tests virtually performing optimally in time and costs. We are able to design online platforms tailored to your creative research process and to implement projects to suit your need. This involves 100% functional user participation in the main cities of Colombia and Latin America, then followed up with a comprehensive analysis. We deliver trend reports with accurate insights, concepts and recommendations for innovation projects.

This is just a small selection.

You will find further examples of our work in our Portfolio.

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How we work

One of our principles is constant internal communication.

Research for innovation

360TrendLab has an interdisciplinary team of specialists offering panoramic business problem analysis, as well as innovation opportunities identification. We have the knowledge of consumer trends with local and global applicability in various fields.

Tailor made products & services

For analysis phases, we have a network of professionals specialized in various disciplines, including journalists, sociologists, anthropologists, publicists, social media experts, etc.

The best cost-benefit choice

We have a team of videographers and coolhunters with knowledge and skills in immersion fields & correspondents in major cities of Colombia and Latin America.

Our skills

Time and cost effective
100%
Both local and international coverage
100%
Guarantee of fulfillment of expectations and objectives
100%
Professional expertise
100%
360trendlab
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